Explore the role and responsibilities of a product manager. Learn what product management is, what a product manager does, and how to manage the product life cycle.
Overview
Syllabus
Introduction
- Become a product manager
- Types of products
- Product vs. project
- How the industry impacts product management
- All about a product manager
- Leading through influence as a product manager
- Your core product management team
- Your extended product management team
- Build products with agile or waterfall
- Your product lifecycle
- Manage your product lifecycle
- Develop a strong research plan
- Research plan examples
- Plan a product research customer meeting
- Open a product research customer meeting
- Pitch your product idea to the customer
- Summarize customer meeting findings
- Present your customer meeting findings
- Identify versions, releases, and sprints
- Define your product sprints
- Prioritize product features
- Create product requirements and stories
- Review your product plan
- Monitor progress using a burndown chart
- Identify issues using a burndown chart
- Test your product with users
- Certify your product for release
- Define your go-to market
- Position your product to personas
- Release your product
- Talk to your users and non-users
- Evaluate product usage analytics
- Use Net Promoter Scores
- Planning product updates
- When it's time to retire a product
- Going deeper into product management
Taught by
Doug Winnie
