Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Product Management: Customer Development

via LinkedIn Learning

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Learn how to leverage the customer development process to quickly and cheaply find out what your customers really need—and, in turn, design products that they'll love.

Syllabus

Introduction
  • Welcome
1. Customer Development
  • Introduction to customer development
  • Four stages of customer development
2. Identifying a Problem
  • Where product ideas come from
  • Overview of customer discovery
  • What is a problem hypothesis?
  • Create your own problem hypothesis
3. User Research
  • Performing user research
  • Define your target market
  • Secondary research techniques
  • Primary research techniques
  • How to create a screener
4. User Surveys
  • What makes a good survey?
  • How to create a survey
  • How to analyze survey results
5. User Interviews
  • What makes a good interview?
  • How to create an interview template
  • How to conduct a user interview
  • How to analyze interview results
Conclusion
  • When to confirm or pivot

Taught by

Jay Clouse

Reviews

4.7 rating at LinkedIn Learning based on 962 ratings

Start your review of Product Management: Customer Development

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.