Help your client achieve the music that matches the vision for their brand, by assessing their needs and turning them into a compelling musical score for their commercial.
Producing Music for Advertisements
This course may be unavailable.
Overview
Syllabus
Introduction
- Welcome
- What you need to know
- Using the exercise files
- Reviewing the creative brief
- Reviewing the cut
- Working with temp music
- Decoding client expectations
- Creating a new session and importing the video/dialogue
- Selecting tempo(s)
- Marking keyframes
- Creating a game plan
- Constructing the rhythm section
- Adding the bass
- Creating a theme
- Crafting sound design
- Printing a version for review
- Understanding the review and revision processes
- Breaking down the client review and revision notes
- Implementing the revisions
- Strategies for managing projects with extended revisions
- Printing the music for delivery
- Understanding and managing scope of work
- Basic music licensing and publishing
- Goodbye
Taught by
Brian Lee White
