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LinkedIn Learning

Print Production: Folding

via LinkedIn Learning

Overview

The definitive course on creative folding for marketing, direct mail, and special events from the world's leading expert on folded formats.

Syllabus

Introduction
  • Welcome
  • What you should know before watching this course
  • Using the exercise files
1. Folding Families
  • Folding families
  • Accordion folds
  • Basic folds
  • Gate folds
  • Map folds
  • Parallel folds
  • Poster folds
  • Roll folds
  • Specialty folds
  • Hybrid and composite folds
  • Proprietary folds
2. Folding Lingo
  • What is folding compensation?
  • Panels vs. pages
  • Flat size vs. finished size
  • Broadside and short folding
  • Parallel folds and right-angle folds
3. Folding for Production
  • Machine folding vs. hand folding
  • Buckle-plate folding
  • Knife folding
  • Plow folding
  • Inline, offline, and near-line production
  • The role of scoring
  • The fine line between standard and specialty
4. Planning for Folded Materials
  • Folding and the user experience
  • The folding sequence dummy
  • Choosing the right fold for your project
  • Choosing the right paper
  • Folding for mail
5. Folding in Layout
  • Setting up the digital document
  • Placing fold marks
  • Building templates the easy way
  • File setup for specialty formats
6. 10 High-Impact Folding Tricks
  • Simple guillotine trims
  • Direction and format changes
  • Asymmetry
  • Broadside folds
  • Visual tricks
  • Short folds
  • Die cuts
  • Extended panels
  • Zip strips and pull-tabs
  • Flaps
7. Inspired Real-World Folded Solutions
  • Folded solutions for mail
  • Folded solutions for special events
  • High-budget specialty folds
  • Low- to moderate-budget folds
Conclusion
  • Next steps

Taught by

Trish Witkowski

Reviews

4.8 rating at LinkedIn Learning based on 40 ratings

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