The definitive course on creative folding for marketing, direct mail, and special events from the world's leading expert on folded formats.
Overview
Syllabus
Introduction
- Welcome
- What you should know before watching this course
- Using the exercise files
- Folding families
- Accordion folds
- Basic folds
- Gate folds
- Map folds
- Parallel folds
- Poster folds
- Roll folds
- Specialty folds
- Hybrid and composite folds
- Proprietary folds
- What is folding compensation?
- Panels vs. pages
- Flat size vs. finished size
- Broadside and short folding
- Parallel folds and right-angle folds
- Machine folding vs. hand folding
- Buckle-plate folding
- Knife folding
- Plow folding
- Inline, offline, and near-line production
- The role of scoring
- The fine line between standard and specialty
- Folding and the user experience
- The folding sequence dummy
- Choosing the right fold for your project
- Choosing the right paper
- Folding for mail
- Setting up the digital document
- Placing fold marks
- Building templates the easy way
- File setup for specialty formats
- Simple guillotine trims
- Direction and format changes
- Asymmetry
- Broadside folds
- Visual tricks
- Short folds
- Die cuts
- Extended panels
- Zip strips and pull-tabs
- Flaps
- Folded solutions for mail
- Folded solutions for special events
- High-budget specialty folds
- Low- to moderate-budget folds
- Next steps
Taught by
Trish Witkowski