Explore the benefits of value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost.
Overview
Syllabus
Introduction
- Pricing for value
- Charge what you deserve
- Improve your profitability with pricing
- Create, communicate, and capture value
- Compare value, not prices
- Segment your customers for fencing
- Define your price carrier strategically
- Forget variable costs, radically
- Discounts are double trouble
- Discounting is pain management
- Move from free to fee
- Frame and anchor your price high
- Use decoys and mental accounts
- Play with loss aversion when selling
- Next steps
Taught by
Stefan Michel
