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LinkedIn Learning

Podcasting for Enterprises

via LinkedIn Learning

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Overview

Learn about the benefits and uses of podcasts and audio content in general for enterprises and large corporations.

Syllabus

Introduction
  • Podcasts and the enterprise
1. Why Podcasts Work
  • Podcasts build know, like, and trust
  • Expertise and authority
  • Listener statistics
  • Evergreen content
  • Effective communications
2. Enterprise Podcasting
  • Enterprise podcasts
  • Recruit, train, and develop
  • Corporate communications and culture building
  • Internal communications
  • Branded content
  • Appearing as guest experts on other podcasts
Conclusion
  • Develop a plan for your enterprise podcast

Taught by

Danny Ozment

Reviews

4.6 rating at LinkedIn Learning based on 37 ratings

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