Learn how to build and manage an authentic, compelling personal brand on social media. Get tips for delivering content, tracking your progress, developing partnerships, and more.
Overview
Syllabus
Introduction
- Let's build your personal brand right
- Laying the foundation
- Create an ideal client profile
- Identify your strengths
- Create your personal brand statement
- Using your personal profile to showcase your brand
- Define and highlight your expertise
- Capitalize on platform opportunities
- Create a timetable for updates
- Explore content opportunities
- Content principle: Quality over quantity
- Deliver engaging content
- Track your data
- Social media ad basics
- Boosting a post on Facebook
- Twitter ad basics
- Create a cross-platform plan
- Develop partnerships
- Next steps
Taught by
Jennifer W. Jessie
