Learn to design food packaging that protect contents, meets FDA requirements, and leaps out at customers from supermarket shelves.
Overview
Syllabus
Introduction
- Welcome
- The brand
- The product
- The customer
- Where opportunities lie
- Defining the needs of the package
- Putting together a design brief
- Design considerations
- Visualization and prototype development
- Design development and design refinement
- Finalizing the design
- Specifications
- Final physical and virtual samples
- Release of final art
- Manufacturing
- Next steps
Taught by
Gerardo Herrera