Make your videos easier to share online. Learn strategies for capturing and editing video to maximize impact, as well as how to resize and compress video for specific platforms.
Overview
Syllabus
Introduction
- Optimizing video content for social media
- Exercise files
- Targeting results
- The challenges with social video
- Best practices for social video
- Determining camera settings for social video
- Production style: Part 1
- Production style: Part 2
- Composition strategies for social video
- Technical considerations that improve quality
- Sequence settings for social video
- Transitions and effects for social video
- Audio mixing for social video
- Choosing an aspect ratio
- Captioning strategies: Part 1
- Captioning strategies: Part 2
- Data rate and file formats
- The benefits of directly posting to a network
- The benefits of using a hosted platform
- An introduction to analytics for social video
- Next steps
Taught by
Richard Harrington
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