Multi-Platform Video Producing

Introduction

• What will be covered
• Important trends

1. Leveraging Storytelling for Transmedia Delivery

• Who is the audience?
• Content acquisition
• Rights and permissions

2. Technical Decisions to Address before Shooting

• Acquisition frame size
• Progressive interlaced
• Choose frame rate
• Delivery frame size
• Mastering color space
• Audio considerations
• Tools for producers

3. Planning for Transmedia Delivery

• File storage and DIT
• Plan BTS video photo
• Social media
• User generated content
• Second screen content
• Transmedia delivery budgeting
• Test exported files

4. Obstacles to and Opportunities for a Quality Audience Experience on Multiple Platforms

• Quality on different platforms
• Viewing environment
• Screen size
• Streaming compression
• Quality audio experience
• Accessibility
• Opportunities

5. Maximizing Story Impact for Small Screens, Social Media, and Mobile Viewers

• Improve story for mobile
• Scene design for mobile
• Sound design for mobile
• Graphics considerations for mobile

6. Maximizing Story Impact for Large Screens

• Improve story for large screens
• Playback considerations
• Sound design: Large screen
• Scene design: Large screen
• Graphics: Large screen

7. Future-Proofing Your Transmedia Project

• Archive source social content
• Store mezzanine files
• Archive releases

Conclusion

• Next steps