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LinkedIn Learning

Motion Graphics for Social Media

via LinkedIn Learning

Overview

Improve your social media impact by creating eye-catching content. Learn how to build motion graphics for social media with Adobe After Effects.

Syllabus

Introduction
  • Motion graphics for social media
  • What you should know
  • Why use motion graphics with social media?
1. Animate a Logo
  • How should your logo move?
  • Import a logo
  • Block out the motion with keyframes
  • Refine animation with the Graph Editor
2. Working with Type and Shapes
  • Designing titles
  • Text animators and presets
  • Design and animate a lower third
  • Use shape layers to reveal letters
3. Creating Transitions
  • What are transitions?
  • Animate a simple wipe
  • Animate a complex transition
  • Apply transitions
4. Call to Action
  • What is a call to action?
  • Animate a thumbs up
  • Animate other call-to-action elements
5. Putting It All Together
  • Combine call-to-action elements
  • Create an end card
  • Output video for social media
6. Create Engaging Full-Screen Graphics
  • What are full-screen graphics?
  • Overview of project
  • Create a looping animation with shape layers
  • Build a looping background asset
  • Animate copy using text animators
  • Add supporting graphic elements
  • Complete the animation with transitions
7. Repurpose and Reformat
  • Reformat content for 16:9 aspect ratio
  • Reformat content for 9:16 and 4:5 aspect ratios
Conclusion
  • Next steps

Taught by

Andy Needham

Reviews

4.7 rating at LinkedIn Learning based on 430 ratings

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