Learn how to build key relationships with the media and get your company in front of the right audience.
Overview
Syllabus
Introduction
- Media relations 101
- Pitching newspapers
- Pitching broadcast media
- Pitching magazines and blogs
- Crafting your pitch
- Writing a press release
- Following up with media contacts
- Prepare your media spokesperson
- Speaking in sound bites
- When the media interview goes wrong
- Fostering good relationships with the media
Taught by
Jessica Chen
