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LinkedIn Learning

Marketing Your Event

via LinkedIn Learning

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Overview

Learn how to market and promote your next event.

Syllabus

Introduction
  • Successfully market your events
1. An Introduction to Marketing an Event
  • An introduction to event marketing
  • Types of events
  • The three stages of event marketing
  • Writing an event marketing plan
2. Event Marketing Resources
  • What resources do you need for marketing an event?
  • Branding for your event
  • Key messages for delegates
  • What content do you need to create for marketing your event?
3. Promote Your Business Event
  • Advertising and PR
  • Email
  • Direct mail and door drops
  • Telephone and mobile (SMS)
  • LinkedIn and Google+
  • Facebook and Instagram
  • Twitter
Conclusion
  • Next steps

Taught by

Luan Wise

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