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LinkedIn Learning

Marketing Virtual Events

via LinkedIn Learning

Overview

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Learn how to market, promote, and engage your audience during your next event, whether it's virtual or hybrid.

Syllabus

Introduction
  • The power of virtual and hybrid events
1. Tools for Marketing Your Virtual or Hybrid Event
  • Set up your digital registration
  • Leverage your email database
  • Video marketing for your event
  • Leverage social media profiles
2. Generate Publicity for Your Virtual or Hybrid Event
  • Engage speakers and sponsors
  • Engage staff and volunteers
  • Engage event attendees
  • Use hashtags for event marketing
3. Getting Registrations for Your Virtual or Hybrid Events
  • Create a call to action
  • Offer early bird incentives
4. Marketing during a Virtual or Hybrid Event
  • Showcase your virtual event live
  • Engage your virtual event audience
  • Executing a successful hybrid event
  • Offer incentives for future events
  • Create content for future events
5. Marketing after Your Event
  • Follow-up with event attendees
  • Generate positive event testimonials
Conclusion
  • Get started with your virtual or hybrid event

Taught by

Melodie Tao

Reviews

4.8 rating at LinkedIn Learning based on 69 ratings

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