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LinkedIn Learning

Marketing Tools: Social Media

via LinkedIn Learning

Overview

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Discover the must-have tools for marketing on social media. Learn about social media management suites, automation tools, ways to find and retain followers, and more.

Syllabus

Introduction
  • Discover the social media tools you need
  • What to look for in social media tools
1. Utilizing Built-In Social Media Tools
  • Build custom ad audiences with Facebook Business Suite
  • Use Twitter Analytics to evaluate the success of your tweets
  • Utilizing Facebook and Instagram Messenger
  • Post long-form video content on Instagram with IGTV
2. Multipurpose Social Media Management Suites
  • Discover the value of Hootsuite
  • Explore the top features of Sprout Social
  • Manage social posts with Buffer
  • Optimize your social presence with Semrush
3. Social Media Automation Tools
  • Improve your reach on Instagram with Kicksta
  • Easily schedule Instagram posts with Later
  • Automate evergreen social posts with Meet Edgar
  • Implement a Facebook Messenger bot with MobileMonkey
4. Content Discovery and Design
  • Curate content with Feedly
  • Discover effective content with BuzzSumo
  • Create images and videos with Canva
  • Create gifs with GIPHY
5. Social Media Analytics Tools
  • Review detailed YouTube analytics with TubeBuddy
  • Measure the success of your posts with Sendible
  • Review detailed analytics for Instagram with Tailwind
Conclusion
  • Next steps

Taught by

Anson Alexander

Reviews

4.7 rating at LinkedIn Learning based on 384 ratings

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