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LinkedIn Learning

Marketing Tools: SEO

via LinkedIn Learning

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Overview

Find out how to use today's top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.

Syllabus

Introduction
  • Develop a professional SEO toolkit
1. Keyword Research Tools
  • Google Keyword tool
  • Tools to finding long-tail keywords
  • Tools to improve content
  • Keyword ranking tools
2. Tools to Improving Domain Authority
  • Backlinking tools
  • MozBar Chrome tool
  • Remove harmful backlinks
  • Buzzstream tool
3. Key SEO Tools
  • Google My Business tool
  • Structured data
  • Speed testing tools
  • Google Alerts
4. Website Audit Tools
  • Google Search Console
  • Bing Webmaster tools
  • Site audit tools (Ubersuggest/Ahrefs)
  • ClickFlow A/B testing tool
Conclusion
  • Continue your personal SEO journey

Taught by

Sam Dey

Reviews

4.7 rating at LinkedIn Learning based on 656 ratings

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