Learn how to market and sell products and services to Generation Z—a more realistic, competitive, and motivated generation of consumers.
Overview
Syllabus
Introduction
- Marketing to a new generation
- What makes up a generation?
- Gen Z's events and conditions
- Digital pioneers vs. digital natives
- It's not just how you say it—it's how you see it
- In store and online for Gen Z
- Stand out, don't fit in: Why Gen Z creates its own brand
- Experiences vs. items: How Gen Z consumes
- What to post and where: Gen Z and social media
- Micro-influencers: Gen Zers needs to see themselves
- Price matters to Gen Z
- The sharing economy: Gen Z's definition
- Meaning isn't enough: Gen Z cares about cause and quality
- Buy one, get one (BOGO): Classic marketing that still works with Gen Z
- Eight seconds: Gen Z's attention span
- Selling to Gen Z's side hustle
- Let Gen Z participate
- #humblebrag: Gen Z likes winners
- Minimum viable product (MVP): Gen Z wants to be first to market
Taught by
David Stillman and Jonah Stillman
