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Marketing on Instagram

via LinkedIn Learning

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Overview

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Learn how to market your product or service on Instagram. Explore features and strategies that can help improve your online presence and boost sales.

Syllabus

Introduction

Marketing your business on Instagram

1. Instagram Profile Setup and Orientation

Convert to an Instagram business account
Optimizing your Instagram business profile to gain more followers
Optimizing uploads of photos and videos for marketing
Using Instagram on a PC

2. Get Started with Marketing on Instagram

Explore models of business success on Instagram
Built-in tools for marketing on Instagram
Interact with the community on Instagram to build trust

3. Develop a Marketing Strategy for Instagram

Content ideas and strategies for Instagram
Create a unique style on Instagram
Utilize hashtags with a posting schedule

4. Implement Your Instagram Marketing Campaign

Marketing with Instagram Stories
Marketing with Instagram Reels
Marketing with live video on Instagram
Using Instagram Shopping posts
Advertising and boosting posts
Marketing with influencers—branded content

5. Optimize Your Marketing Strategy on Instagram

Review Instagram Insights to optimize your marketing strategy
Saving Instagram Stories as Highlights
Embedding Instagram uploads into websites
Getting verified on Instagram

Conclusion

Additional resources for marketing on Instagram

Taught by

Anson Alexander

Reviews

4.7 rating at LinkedIn Learning based on 110 ratings

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