Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.
Overview
Syllabus
Introduction
- Your competitive advantage in the market
- What is a competitive market analysis?
- The benefits of competitive analysis
- What to consider for your competitive analysis
- Profile your top competitors in the market
- Determine competitor strengths and weaknesses
- Compare yourself to the competition
- Research competitor interactions with customers
- Specify competitor goals
- How to analyze competitor research data
- Observe competitor marketing and selling processes
- Select and use an evaluation analysis framework
- Share your competitive position internally
- Continue with competitive intelligence
- Summarize your opportunities and issues
- How to maintain a competitive edge
Taught by
Deirdre Breakenridge
