Marketing: Conversion Rate Optimization

Introduction

• Defining what CRO really means

1. Overview of Conversion Rate Optimization (CRO)

• Introducing a framework for CRO
• How CRO fits into your business
• CRO 101: Landing pages

2. Setting CRO Goals

• Finding the right KPIs
• Quantifying the impact of testing
• Case study: Identify where to focus

3. Conducting CRO Research

• Performing quantitative research
• Performing qualitative research
• Case study: Research-driven experiments

4. Prioritizing Testing Opportunities

• Running a prioritization framework
• Evaluating impact and ease of tests
• Creating a test hypothesis

5. Setting Up Your Tests

• Using testing tools
• Selecting your type of experiment
• Product page case study

6. Analyzing and Optimizing Experiments

• Understand your analytics
• Gaining insights from experiments
• Free trial case study

7. Culture of Testing

• Building a culture of testing