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LinkedIn Learning

Marketing: Conversion Rate Optimization

via LinkedIn Learning

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Overview

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Convert more of your existing traffic into paying customers or qualified leads through conversion rate optimization.

Syllabus

Introduction
  • Defining what CRO really means
1. Overview of Conversion Rate Optimization (CRO)
  • Introducing a framework for CRO
  • How CRO fits into your business
  • CRO 101: Landing pages
2. Setting CRO Goals
  • Finding the right KPIs
  • Quantifying the impact of testing
  • Case study: Identify where to focus
3. Conducting CRO Research
  • Performing quantitative research
  • Performing qualitative research
  • Case study: Research-driven experiments
4. Prioritizing Testing Opportunities
  • Running a prioritization framework
  • Evaluating impact and ease of tests
  • Creating a test hypothesis
5. Setting Up Your Tests
  • Using testing tools
  • Selecting your type of experiment
  • Product page case study
6. Analyzing and Optimizing Experiments
  • Understand your analytics
  • Gaining insights from experiments
  • Free trial case study
7. Culture of Testing
  • Building a culture of testing

Taught by

Jim Huffman

Reviews

4.7 rating at LinkedIn Learning based on 390 ratings

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