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LinkedIn Learning

Managerial Economics

via LinkedIn Learning

Overview

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Learn how to use economics to make better business decisions. Explore economic theories to strategize and solve business problems from demand and competition to pricing products.

Syllabus

Introduction
  • Making better managerial economic decisions
1. What Is Managerial Economics and How Do I Apply It?
  • What is managerial economics?
  • Use economics to solve business problems
2. What Are Customers Buying?
  • Demand curve
  • Price elasticity
  • Real world elasticities
  • Shift of the demand curve
3. What Should You Produce?
  • Economic profit versus accounting profit
  • Economies of scale
  • Economies of scale versus scope
  • The law of diminishing returns
4. Which Costs Do I Need to Worry about Now?
  • Break-even analysis
  • What-if analysis for constant profit
5. What Should You Charge for It?
  • Profit maximization
  • Price discrimination
6. Economics in Action
  • Google's money making machine
  • Price increases and competitive reaction
  • Economic fallacies
Conclusion
  • Elements of an economic decision

Taught by

Stefan Michel

Reviews

4.8 rating at LinkedIn Learning based on 2448 ratings

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