Learn the secrets of detecting logo design trends with this exploration of over 200 logos, helping you create fresh, original, and relevant logo designs.
Logo Trend Report 2016-2017
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Overview
Syllabus
Introduction
- Welcome
- Why are trends important?
- A shifting brand environment
- A stride toward simplicity
- Discovering new symbology
- Stimming: A repetitive loop
- Bars: Building with repetition
- Line dash: Hierarchy of line
- Circles: The universal shape
- Corners: Defining boundaries
- Pocket shields: Tomorrow's crest
- Off shift: Exposing the hidden message
- Letter block: Fitting the square
- Dog ears: A customized container
- Slices: Layering in hidden dimension
- Benders: Unexpected agile shapes
- Curls: A mystery form is born
- Ombré: A gradient with breaks
- Half and half: Light and not so light
- Linked: Building visual bonds
- Forecasting future logo trends
Taught by
Bill Gardner
