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LinkedIn Learning

Learning Personal Branding

via LinkedIn Learning

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Overview

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Start investing in the brand of you. Learn how to turn yourself into a valuable brand with these personal branding tips.

Syllabus

Introduction
  • Your most powerful marketing tool
1. Personal Branding Basics
  • Why invest in personal branding?
  • Creating your personal brand foundation
  • How to craft your personal brand story
  • Four tips to define a target audience
2. Personal Brand Content Marketing
  • Your content marketing framework
  • Your personal brand content calendar
  • Your personal brand on social media
  • Grow your personal brand with live streaming
3. Monetize Your Personal Brand
  • Five tips to monetize your personal brand
  • Your personal brand website
  • Leveraging your signature traffic builder
4. Press and Speaking Engagements
  • How to book speaking engagements
  • LinkedIn tips for personal brand building
Conclusion
  • Personal branding resources

Taught by

Chelsea Krost

Reviews

4.6 rating at LinkedIn Learning based on 4476 ratings

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