Learn the basics on how to approach a package design project, and create a memorable design that accurately reflects your brand and stands out from the competition.
Overview
Syllabus
Introduction
- Welcome
- Why is packaging important?
- The basic roles of packaging
- What makes a successful package
- Understanding the competition
- Choose a form that communicates the brand
- The needs of the product
- Where will the package live?
- Stock vs. custom
- Types of packaging
- Find a packaging vendor
- Information on the package
- Line considerations
- Use of illustration and photography
- Typography choices
- Color considerations
- Layout considerations
- Materials, texture, and finishes
- Shelf appeal and consumer response
- Next steps
Taught by
Gerardo Herrera
