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Learn how to design compelling and effective brand and marketing collateral.
Layout and Composition: Marketing Material/Collateral
Overview
Syllabus
Introduction
- Welcome
- What are brand deliverables
- Clients
- First steps
- Media options
- The rollout of materials
- The right questions
- Determining the target audience
- Setting the budget
- Determining if it will be digital or offset printing
- Making information accessible
- Writing and placing copy
- Creating imagery
- Choosing paper and printing
- Format
- Grids
- Impact
- The branded website
- Email blasts
- Social media
- Components of a stationery system
- Letterhead
- Business cards
- Specialty business cards
- Announcements
- Holiday cards
- Promotional merchandise
- Three-dimensional promotion
- Posters
- Size
- Color
- Typography
- Recap
Taught by
Sean Adams
