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LinkedIn Learning

Layout and Composition: Marketing Material/Collateral

via LinkedIn Learning

Overview

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Learn how to design compelling and effective brand and marketing collateral.

Syllabus

Introduction
  • Welcome
1. Start Here
  • What are brand deliverables
  • Clients
  • First steps
2. Essential First Steps
  • Media options
  • The rollout of materials
  • The right questions
  • Determining the target audience
  • Setting the budget
  • Determining if it will be digital or offset printing
3. Developing the Content
  • Making information accessible
  • Writing and placing copy
  • Creating imagery
  • Choosing paper and printing
4. Design
  • Format
  • Grids
  • Impact
5. Websites and Digital Media
  • The branded website
  • Email blasts
  • Social media
6. Stationery Systems
  • Components of a stationery system
  • Letterhead
  • Business cards
  • Specialty business cards
7. Promotional Materials
  • Announcements
  • Holiday cards
  • Promotional merchandise
  • Three-dimensional promotion
8. Posters
  • Posters
  • Size
  • Color
  • Typography
Conclusion
  • Recap

Taught by

Sean Adams

Reviews

4.7 rating at LinkedIn Learning based on 85 ratings

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