Learn the core concepts that every designer and anyone working with designers needs to know.
Overview
Syllabus
Introduction
- Course introduction
- The creative process
- The creative brief
- Research
- Ideation
- Production
- Challenge: Brand of you
- Font vs. type
- Key typographic terms
- Basic type classifications
- Type anatomy
- Understanding character attributes
- Understanding paragraph attributes
- Challenge: Quote poster
- Principles of layout
- The design space
- Space
- Using grids
- Building a layout
- Challenge: Deconstructing layouts
- Color
- Digital color
- Color harmonies
- Color associations
- Color as information
- Digital and print colors
- Challenge: Map
- Photo vs. illustration
- Cropping images
- Generative AI
- Challenge: The art of cropping
- Conclusion
Taught by
Tony Harmer
