Learn the basics of business analytics. Discover tools and techniques for collecting, tracking, and analyzing data to make data-informed decisions for your organization.
Overview
Syllabus
Introduction
- Empower your business through analytics
- What is the value of data?
- How can data drive my decisions?
- Data driven vs. data informed
- Three types of analytics
- Data governance
- Data tracking tools
- Effective data analysis
- Finding insights in data
- Statistics for analysts
- Data informed decision making
- Data source map
- Internal vs. external data sources
- Combining data sources
- Database management
- Data silos
- Data management tools
- Visualizing data
- Reporting infrastructure
- Sales data
- Marketing data
- Cost data
- Psychographic data
- External data
- Key sales metrics
- Tools to track sales data
- Key marketing metrics
- Tools to track marketing data
- Key cost metrics to track
- Tools to track cost data
- Key psychographic metrics
- Tools to track psychographic data
- Next steps
Taught by
John David Ariansen and Madecraft
