Hypersyndication: Maximizing Your Web Video and Podcast Audience

Introduction

• Welcome

1. What Is Hypersyndication?

• The concept of hypersyndication
• Why do you need to hypersyndicate?
• How online behaviors are changing
• Best practices for online video

2. Using RSS Feeds

• What is RSS?
• Best practices for RSS
• Finding a RSS feed
• Syndication with Twitterfeed
• Syndication with Hootsuite

3. Targeting Computers

• Using video-sharing sites
• Always read the terms of service
• Compressing files for computer playback
• How to use Adobe Media Encoder

4. Targeting Mobile Devices with Streaming Media

• The rise of smartphones
• The importance of adaptive streaming
• Using YouTube for mobile devices
• Using Vimeo for mobile devices
• Distributing audio with SoundCloud

5. Targeting Mobile Devices with Downloadable Media

• Why use a podcast
• Creating a podcast
• Submitting a podcast to iTunes
• Getting found on iTunes
• Compressing files for mobile devices
• Normalizing your audio

6. Targeting Television Sets

• Why use streaming to target TVs
• Using YouTube to target televisions
• Using Vimeo to target televisions
• Comparing 4K to 1080p to 720p

7. The Importance of Branding

• Why visual branding matters
• Creating a consistent look from site to media player
• Have a call to action
• Choosing a color palette

8. Essential Tools to Keep it All Running

• Validate your RSS feed with Feed Validator
• Optimize your RSS feed with FeedBurner
• Monitor your RSS feed with FeedBurner

Conclusion

• Final thoughts