Explore good typographic practices. Learn how to select and use type to add impact, how type is measured, and how factors like spacing and alignment affect your design.
Overview
Syllabus
Introduction
- Welcome
- Why good typography matters
- The power of type
- The theory of typographic relativity
- Getting the most out of this course
- Serif vs. sans serif
- Display type vs. text type
- Type history
- Type classification
- Other type categories
- Guidelines for combining typefaces
- Using cases
- Anatomy: Parts and shapes of type
- Size and measurements of type
- Type families: Widths, weights, and slopes
- Reviewing the terminology of type, based on function
- Working with color and tonal weight: Exercises
- Kerning and kerning pairs
- Tracking and leading
- Exploring variations in type alignment
- Hyphenation and justification
- Indents, outdents, and hanging punctuation
- Other typographic best practices
- Where type begins: The mark of the hand
- Related parts and shapes: Family resemblances
- Designing a typeface
- How legibility and readability differ
- Examining factors affecting legibility
- Hierarchy and functionality
- Systematized hierarchy
- Paragraphs, drop caps, and entry points
- Typographic abominations
- Opposing forces of typography
- The grid: A structure for containing type
- Contrast and scale
- Typographic expressiveness
- The emotional impact of type
- Three-dimensional type
- Working with numbers
- Expert characters and analphabetic symbols
- Using typography to navigate content
- Using typography to navigate the environment
- Managing fonts and building your type library
- Developing your typographic eye
- Breaking the rules
- What's next
Taught by
Ina Saltz
