Is your company thinking of going global? Learn about how to globalize your company's market presence, leverage global resources, and cultivate a global mindset.
Overview
Syllabus
Introduction
- Design your company's global strategy
- What is a global company
- Why go global
- Industry economics matter
- Prioritizing across markets
- Prioritizing across country markets
- Entering a new market safely
- Joint venture success strategies
- Local adaptation versus global consistency
- Emerging markets and frugal innovation
- Optimizing value chain architecture
- Optimizing location choice
- Ensuring global coordination
- Globalizing the young venture
- Cultivating a global mindset
- Resources
Taught by
Anil Gupta
