Getting to Yes: Advice for Female Founders on How to Get Funded

Introduction

• Introduction to Tracy Chadwell

1. The Female Funding Gap

• The gender divide is real
• Misconceptions about female-founded companies
• What women founders need to know

2. Founder Introspection

• Ask yourself: What is the market opportunity?
• What do you need to raise money?
• The path to seeking dollars
• Finding the right investor

3. How to Ask: Three Nos to a Yes!

• Removing fear from the ask
• Know your audience
• Know yourself: Creating a value resume
• No doesn’t mean no forever

4. Tools that Get You to Yes!

• LinkedIn: A valuable funding tool
• Crunchbase for you
• Spreadsheets as a tool

5. What Investors Look For

• Building your story: Your value proposition
• Metrics of success and stages of funding
• Balance for passion versus listening

6. Telling Your Story

• Elements and order of a strong deck
• Your executive summary

7. Financials That Get You to Yes

• Creating financial projections
• Showing financial viability in the deck
• Detailed financials—yes!

8. The Due Diligence Process

• Steps after gaining interest

9. Get Started

• Execute and share your ideas