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LinkedIn Learning

Getting the Most out of Video on Facebook

via LinkedIn Learning

Overview

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Build your audience, your brand, and your business by posting videos to Facebook. Learn how to upload and optimize video, including live and 360˚ video.

Syllabus

Introduction
  • Want to get the most out of using video on Facebook?
  • What you should know before watching this course
1. Posting Prerecorded Video to Facebook
  • Which formats of video are well-suited for Facebook?
  • Are there any restrictions for video on Facebook?
  • How to upload video to Facebook via a web browser
  • Batch uploading video to Facebook
2. Advanced Strategies for Video Files
  • Controlling who can access a video on Facebook
  • Creating a video premiere on Facebook
  • Creating a watch party on Facebook
  • How do I embed a Facebook video on another site?
  • Using search to discover and save videos
3. Working with 360˚ Video on Facebook
  • Which formats of 360˚ video work best on Facebook?
  • How do I upload 360˚ video to Facebook?
  • Adding metadata to 360˚ video
  • Going live with 360˚ video on Facebook
4. Live Video and Facebook
  • The role of live video on Facebook
  • Gear for going live on Facebook with a mobile phone
  • Going live on Facebook from a mobile phone
  • Going live on Facebook from a computer
  • Recommended hardware for live streaming
  • Advanced hardware for live streaming
  • Scheduling a live video in advance
  • A quick look at Ecamm Live
  • Learn more about live video and Facebook
5. Working with Open Captions for Facebook Video
  • The purpose of captions on Facebook
  • Using auto-generated captions
  • Preparing a captioning file
  • How do I adjust what captions look like on videos?
6. Managing a Video Library for a Business or Page
  • Using publishing tools to control your video library
  • Setting videos to expire
  • Viewing insights about a video
  • Managing multiple videos with Creator Studio
  • Setting up copyright status with Rights Manager
7. Advanced Video Creation
  • Getting started with Experiences and Canvas
  • Publishing for mobile with Experiences and Canvas
  • Creating a custom video player with Photoshop, part 1
  • Creating a custom video player with Photoshop, part 2
  • Finishing and publishing a custom video player with Photoshop
Conclusion
  • Next steps

Taught by

Richard Harrington

Reviews

4.6 rating at LinkedIn Learning based on 14 ratings

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