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LinkedIn Learning

Fundamentals of a Redesign

via LinkedIn Learning

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Overview

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Learn how to redesign or refresh an existing brand, from the logo and packaging to the website.

Syllabus

Introduction
  • Fundamentals of a redesign
1. Foundations
  • Reasons to redesign
  • Determining the need for a redesign
  • The original design: The good and bad
  • Strategic goals
  • Meeting the goals visually
2. Case Study: Changing Direction
  • Case study: Changing direction
3. Process
  • Client interface
  • Types of redesign: Evolution
  • Types of redesign: Revolution
  • Naming
  • Launching the new design
4. Case Studies
  • Logos and identities
  • Packaging
  • Marketing materials
  • Websites
  • Launch communication
Conclusion
  • Recap

Taught by

Sean Adams

Reviews

4.9 rating at LinkedIn Learning based on 44 ratings

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