Explore the history and ethical implications of persuasive design in this Evil by Design course with Chris Nodder.
Overview
Syllabus
Introduction
- Using persuasion in UX responsibly
- The ethics of persuasion
- The science of behavior
- The history of persuasive design
- Appealing to people's emotions
- The challenge of persuasive design
- The different types of persuasive design
- What is acceptable persuasion?
- How far should you take your persuasive design?
- What about self-image?
- Aspiration and self-esteem
- Envy and status differences
- Cognitive dissonance
- The Dunning-Kruger effect
- Using self-image
- Influencing behavior
- The need for closure
- Desire lines
- Commitment
- Reinforcement
- Breakage
- Using influence
- Harnessing illogical reactions for impact
- Scarcity
- Loss aversion
- Time constraints and compliance
- Creating anchors
- Breaking coherence
- Negative options
- Metaphysical arguments and appeals to emotion
- Using illogical reactions
- Creating credibility in UX
- Social proof
- Reciprocation
- Authority
- Smart defaults
- Using credibility
- Gaining commitment from users
- Foot in the door
- Door in the face
- Frame your message as a question
- Hard decisions after investment
- Using commitment
- Identity design
- Create an in-group
- Let users advertise their status
- Let people feel important
- Use anonymity to encourage repressed behavior
- Using identity
- Creating value
- The power of free
- Make it expensive
- Show intangible value
- Skill, not luck
- Using value
- Deserving rewards
- Hide the math
- Small vs. large rewards
- Make customers work for it
- Show the problems
- The value of rewards
- Using persuasion in your designs
- Evil by design
- Dark patterns
- Positive persuasion
- Testing effectiveness
- Your responsibility
Taught by
Chris Nodder