Equitable Product Design

Introduction

• Equitable product design
• What is equitable product design?

1. Why Is Equitable Design Important?

• The business case for inclusion and equity in design
• A business case study
• A human case study

2. Putting Equitable Design in Practice

• Equitable design in ideation
• Equitable design in user experience
• Equitable design in user testing
• Equitable design in product launches
• Equitable design in marketing
• Equitable design in product support

3. Measuring Your Success

• Metrics that matter
• Accountability

4. Closing Principles

• There is no "they"; there is only "we"
• Holistic is majestic
• Build for the many by solving for the underrepresented

Conclusion

• Diversity is the core of innovation for everyone