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LinkedIn Learning

Email Marketing: Drip Campaigns

via LinkedIn Learning

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Overview

Learn how to run successful drip campaigns to retarget your customers with marketing automation.

Syllabus

Introduction
  • Drip marketing explained
  • Recommended software
1. Relationship Marketing
  • Email marketing basics
  • Lead magnets
  • Nurturing your leads
2. Creating Your Campaigns
  • Drafting your emails
  • Email automation
  • Email content
3. Your Sales Funnel
  • What is a sales funnel?
  • Landing pages
  • Content
  • Remarketing
4. An Effective Drip Campaign
  • Measuring results
  • Segmentation
Conclusion
  • Next steps

Taught by

Sam Dey

Reviews

4.6 rating at LinkedIn Learning based on 275 ratings

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