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LinkedIn Learning

Ecommerce with Facebook and Instagram

via LinkedIn Learning

Overview

Learn how to leverage both Facebook and Instagram to boost ecommerce business.

Syllabus

Introduction
  • Getting started using Facebook and Instagram for ecommerce
1. Facebook Ads for Ecommerce
  • Leverage Facebook Ads for ecommerce
  • Explore the Facebook Ads Manager for ecommerce
  • Upload and optimize catalogs in Facebook Ads Manager
  • Create an effective ecommerce ad for Facebook
2. Instagram Shopping for Ecommerce
  • Navigate Instagram shopping for ecommerce
  • Create your Facebook page and Instagram business account
  • Upload your product catalog to Instagram
  • Post new products to Instagram
3. Facebook Shops for Ecommerce
  • Get to know Facebook Shops
  • Setting up your Facebook Shops account
  • Manage your Facebook shop
  • Sync your Facebook shop to your website
4. Facebook Marketplace for Ecommerce
  • Navigate Facebook Marketplace for ecommerce
  • Create a Facebook Marketplace account
  • Optimize your Facebook Marketplace listing
  • Creating your own Facebook Group
Conclusion
  • Launch and manage Facebook and Instagram ecommerce

Taught by

Sam Dey

Reviews

4.7 rating at LinkedIn Learning based on 441 ratings

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