Ecommerce Fundamentals

Introduction

• Start your online store

1. Choose a Business Model

• How to choose an ecommerce model
• Dropshipping
• Reselling
• White labeling and private labeling
• Manufacturing
• Digital
• Handcraft products
• Business model examples
• Vertical

2. Industry and Persona Research

• Choose an industry
• Create a persona
• Uncover pain points

3. Product Selection

• Come up with a lot of ideas
• When you should protect your ideas
• Product development is critical
• Validate your product idea
• Calculate product profitability
• Expand and retire product lines

4. Establish Your Business

• Register your business
• Register for permits and sales tax
• Create your brand

5. Sell Your Product

• Create your own store
• Sell on marketplaces

6. Attract Customers

• Create and optimize content
• Social, display, and shop ads
• Collect and promote social proof
• Participate in industry events
• Competitive research

7. Post Sale

• Understand fulfillment
• Manage cashflow
• Small consistent steps
• Prevent counterfeit products

Conclusion

• Next steps