Digital Strategy

Introduction

• The opportunity of digital disruption
• Beware the “digital lipstick” syndrome

1. Digital Strategy: Foundational Ideas

• Rethinking strategy in the digital era
• Think of digital disruption as a gift
• Start with customer obsession

2. Digital Innovation

• Building purely digital products and services
• Digitizing existing products and services
• Digitizing your value chain

3. Platforms and Ecosystems

• Embracing the new era of ecosystems
• Competing via or on platforms
• Harnessing the wisdom of crowds

4. Artificial Intelligence

• What is AI and where is it headed?
• Harnessing AI for competitive advantage
• Avoiding biases and other pitfalls

5. Building a Digital Culture

• Becoming an agile organization
• The key takeaways