Find out how to promote your music online. Learn the best practices for self-releasing and marketing music.
Digital Release and Promotion Strategies for Musicians
Overview
Syllabus
Introduction
- Welcome
- Readying your finished tracks for master
- Self-mastering or choosing a mastering engineer
- Registering for and implementing ISRC codes
- Choosing an online aggregator I: Overview of royalty structures
- Choosing an online aggregator II: Targeting your market with specific online retailers
- Setting a release date and scheduling exclusivity with one outlet
- Targeting music blogs to fit with your brand
- Building relationships with bloggers and writers
- How to write a press release
- Setting up a free download strategy
- Free streaming guidelines
- Using social media to promote a release
- Building buzz with email
- Working with MailChimp
- The importance of consistency in promotion
- Audience interaction via social media and contests
- Horizontal networking
- Hiring third-party contractors
- Stop waiting. Choose yourself.
- Next steps
Taught by
Evan Sutton
