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Digital Marketing Trends

via LinkedIn Learning

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Overview

Stay up to date on the latest trends in digital marketing. Get biweekly tips to reach your target customers in new and exciting ways.

Syllabus

New This Week

AI agents and your brand

Introduction

Keeping up with digital marketing trends

1. Mobile and Video

The ups and downs of vertical video
Marketing in the micro-moment, part 1
Measuring video campaigns
Influencer marketing
Visual storytelling strategies for your brand
Marketing in the micro-moment, part 2

2. Social, Apps and Ads

Non-fungible tokens: Building digital value
The creator economy and your brand
Thinking about thought leadership
What's new in social commerce?
Marketing on TikTok
Essential skills for digital marketers
Social media news and trends, October 2023
Social media news and trends: January 2024
AI news and breakthroughs, April 2024
2024 tech trends and your brand

3. The I in AI

Narrow vs. general artificial intelligence
GANs: Generative adversarial networks
How to combat fake news
Comparing augmented, virtual, mixed, and extended reality
Three SEO concepts marketers need to know
The reality of augmented reality
Getting a handle on multimodal AI
Chatbots and conversational AI
Search marketing meets generative AI
AI ethics for digital marketers
Google 2023: Search, ads, shopping, and generative AI
Use chatbots to boost productivity
Adding AI to your marketing workflow
AI news and breakthroughs, December 2023
Digital marketing and AI: What's on the horizon?
Creating your digital twin: An interview with Helen Todd
AI news and breakthroughs, March 2024
CES 2024: Digital and tech products waiting in the wings
AI, the metaverse, and marketing in immersive reality
The new ad landscape: Digital out of the home meets CGI
AI news and breakthroughs, June 2024
Battle of the bots

4. Privacy and Data

Introduction to big data
Introduction to quantum computing
An introduction to blockchain for marketers
Data science and marketing: What you need to know
Ad targeting in a cookieless world
Tech and AI regulations: what brands need to know

5. Tools and Tech

What's new in newsletters?
AI writing demo: HyperWrite
Lumen5: Optimize video production with AI
Exploring the MarTech landscape
From text to slides: AI presentation app Gamma

Taught by

Martin Waxman

Reviews

4.6 rating at LinkedIn Learning based on 6508 ratings

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