Digital Imaging for Business Professionals

Introduction

• Welcome
• What you should know before watching this course
• Exercise files

1. Essential Tech Knowledge

• Understanding resolution
• What is color space?
• Why does file format matter?
• How transparency is stored in a file

2. Essential File Types

• JPG, PNG, and other raster formats
• EPS and common vector formats
• Converting file formats with Adobe tools
• Converting file formats with free utilities

3. Resizing Images

• The impact on resolution and size
• Determining the size that you need for your project
• Handling images in Office docs
• What is cropping or masking?
• Resizing while saving

4. Essential Photographic Concepts

• The essentials of composition
• The impact of perspective
• Matching visual style
• What is color temperature?

5. Essential Image Adjustments in Photoshop Elements

• Adjusting the exposure of an image in Photoshop Elements
• Adjusting the color of an image in Photoshop Elements
• Adjusting the size of an image in Photoshop Elements
• Adding transparency to an image in Photoshop Elements
• Stylizing an image in Photoshop Elements

6. Essential Image Adjustments in Microsoft Word

• Adjusting the exposure of an image in Microsoft Word
• Adjusting the color of an image in Microsoft Word
• Adjusting the size of an image in Microsoft Word
• Adding transparency to an image in Microsoft Word
• Stylizing an image in Microsoft Word

7. Essential Image Adjustments in Microsoft PowerPoint

• Adjusting the exposure of an image in Microsoft PowerPoint
• Adjusting the color of an image in Microsoft PowerPoint
• Adjusting the size of an Image in Microsoft PowerPoint
• Adding transparency to an image in Microsoft PowerPoint
• Stylizing an image in Microsoft PowerPoint

8. Useful Online Image Editors

• Using Adobe Aviary to adjust images
• Using PicMonkey to adjust images
• Using Fotor to adjust images
• Using Pixlr to adjust images

9. Working with PDF Files

• Adjusting images in a PDF file with Acrobat Pro
• Exporting an Office document from a PDF file

10. Intellectual Property Rights

• An overview of IP rights and photography
• What are the penalties for violating IP rights?
• What is Creative Commons?
• Licensing stock photography
• Licensing images from a photographer

Conclusion

• Next steps