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Developing Your LinkedIn Creator Brand

via LinkedIn Learning

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Overview

Learn how to design and scale your personal brand to build a following as a content creator on LinkedIn.

Syllabus

Introduction

LinkedIn as a creator platform

1. Defining Your Creator Brand

Why do you want to have a creator brand?
What content creator brands inspire you?
What are your creator brand goals?
What holds you back?

2. Designing Your Creator Brand

Crafting your creator brand story
Choosing your creator brand anchor
Naming your creator brand
Embodying your creator brand values
Positioning your creator brand

3. Communicating Your Creator Voice

Exploring what you want to be known for
Identifying your creator brand audience
Picking your communication vehicle
Knowing when to post
Following the four rules of content creation
Amplifying your creator voice

Conclusion

No time like the present

Taught by

Alexandra Galviz

Reviews

4.7 rating at LinkedIn Learning based on 108 ratings

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