Explore the role emotion plays in great design. Learn how to use design to move people and inspire connection with your brand.
Overview
Syllabus
Introduction
- Design and emotion
- What makes you laugh?
- Emotional vs. rational
- Design response: Visceral, behavioral, and reflective
- Human emotions and cultural systems
- The emotional rollercoaster
- How not to design for emotion
- How to know what an audience feels
- Audience empathy process
- The brand's place in emotion
- Design toolbox
- Concept vs. art
Taught by
Stefan Mumaw
