Designing a Business Card

Introduction

• Welcome
• Using the exercise files

1. The Elements of a Business Card

• What to include on a business card
• The layout of a business card
• The typography of a business card
• The alignment of elements on a business card
• Choosing paper
• Choosing colors
• Adding texture
• Incorporating imagery

2. Taking a Closer Look at Business Cards

• Business card sizes and formats
• Which tools to use
• Printing options
• Printing effects
• Unusual business cards

3. Designing a Business Card for a Design Company

• Setting up the business card document in InDesign
• Positioning the logo and text
• Designing the reverse side
• Finessing the type
• Adding a QR code
• Preparing the business card for print

4. Designing a Business Card for a Coffee Shop

• Setting up the business card document in Illustrator
• Positioning the logo and text
• Adding the background texture
• Creating a second artboard for the reverse side
• Finessing the text
• Creating a print-ready PDF

Conclusion

• Goodbye