Design Thinking: Understanding the Process

Introduction

• What is design thinking?
• What you should know

1. Where Design Thinking Fits in a Business

• Agile, lean, and design thinking
• Who's involved in a design thinking exercise?
• What design thinking helps you to achieve

2. Design Thinking Isn't Magic

• Celebrity design thinking vs. real design thinking
• Design thinking is actually design doing
• Prepare for a hard sell and some hard work

3. The Design Thinking Process

• Finding the real problem
• Ideation
• Paper prototyping
• Implementation planning

4. Pros and Cons of Design Thinking

• Design thinking in non-agile organizations
• Communication and course correction
• Time to market, testing your ideas
• Offshoring and outsourcing

5. Making Design Thinking Happen in Your Organization

• Guerilla design thinking
• Organizational inertia and silos
• Track your successes
• Design thinking as a Trojan horse

Conclusion

• Implementing design thinking