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LinkedIn Learning

Design a Logo

via LinkedIn Learning

Overview

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Ensure the logos you create reflect both an understanding of design and the polish of a trained eye. Designers can make logos more valuable to clients by learning to focus on what counts and expressing that in their work. Get ready to pick up the must-have skills needed to make great logos.
  • Identify the components of a successful logo.
  • Learn how to make a strategic logo.
  • Enliven logos with effects, 3D, and animation.

Syllabus

  • Course 1: Logo Design: Illustrating Logo Marks
    • Take your logo designs to the next level. Learn techniques for creating vector-based logos that display beautifully in any format.
  • Course 2: Aaron Draplin Takes On a Logo Design Challenge
    • Aaron Draplin, owner of Draplin Design Co., takes our logo design challenge. Watch as he sketches, tests, and tunes his ideas, and provides tips on freelancing and finding inspiration.
  • Course 3: Graphic Design: Logo Design Tips and Tricks
    • Learn how to design a simple, elegant logo—even if you've never designed one before—with these tips and tricks from Before & After creator John McWade.
  • Course 4: Logo Design: Techniques
    • Learn how to design a logo. Learn the principles of logo design by deconstructing popular logos and then constructing your own in Adobe Illustrator.
  • Course 5: Logo Trend Report 2016-2017
    • Learn the secrets of detecting logo design trends with this exploration of over 200 logos, helping you create fresh, original, and relevant logo designs.
  • Course 6: Creating and Adapting a Logo
    • Learn how to create an eye-catching logo and adapt it to fit a variety of device-independent applications, from business cards to banner ads, using Illustrator and Photoshop.
  • Course 7: Logo Design: Visual Effects
    • Learn about six different visual effects, from transparency to optical illusion, that you can use in your logo concepts to communicate the right message.
  • Course 8: After Effects Guru: Animating Logos
    • Combine the powers of Photoshop, After Effects, and Illustrator to make polished logo animations for yourself and your clients.
  • Course 9: Cinema 4D and After Effects: Logo Animation and Compositing
    • Bring your logos to life with this quick start guide for animating and compositing a logo design in CINEMA 4D and After Effects.

Taught by

Von Glitschka, Aaron James Draplin, John McWade, Nigel French, Bill Gardner, Deke McClelland, Bill Gardner, Ian Robinson and Craig Whitaker

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