Learn how to design a high-impact, eye-catching sales sheet that sells your products and services in just one page.
Overview
Syllabus
Introduction
- Welcome
- What is a sell sheet?
- Three types of sell sheets defined
- Define your audience
- Define your core purpose
- Identify your key differentiators
- Let your goals guide your content
- Define your call to action
- Challenge: The content worksheet
- Solution: The content worksheet
- Organize your content
- Using data to tell your best story
- Let your brand guide you
- Make what you're selling the star
- Why visuals should take center stage
- Where to place the call to action
- Lay out the content in illustrator
- Why custom visuals are key
- Using photography
- How iconography impacts your audience
- Choose colors that send a message
- Develop a hierarchy for your fonts
- Challenge: Wireframe your design
- Visualize data in Illustrator
- Add in iconography
- Add photos
- Add illustrations
- Finalize your design
- Next steps
Taught by
Amy Balliett
