Analytics is such a broad topic that it's hard to know where to get started. In this course designed for students, explore how to use data analytics to make informed decisions.
Overview
Syllabus
Introduction
- Data moves a business forward
- What is the value of data?
- The risk of leaning too much on data
- Combining data and intuition
- Introduction to the framework
- Define the problem
- Identify the key performance indicators
- Data governance
- Data analysis
- Using data to inform business decisions
- Three stages of analysis
- Analyzing data with Excel
- The value of data visualization
- Data modeling
- The value of a dashboard
- Building an analytics infrastructure
- Data source map
- Internal vs. external data sources
- Sales data
- Marketing data
- Cost data
- Psychographic data
- Competitive intelligence
- Your path forward
Taught by
John David Ariansen and Madecraft
